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Our Focus
Cohen PR focuses on travel, culinary and lifestyle brands, but doesn’t limit itself to one focus area. Every client is evaluated on a case-by-case basis where an ideal team is created to maximize results. Cohen PR works tirelessly to ensure your brand is top-of-mind with all your key stakeholders, from the top editors, to your social media following, digital influencers, as well as consumers (existing and potential). We think our clients are stellar, and so do these media outlets: Travel + Leisure, AFAR, Conde Nast Traveler, New York Post, Ocean Drive, Miami Herald, Los Angeles Times, New York Times, Shape Magazine, Yahoo!, ABC News, CBS News, Forbes, Robb Report, Departures, BRIDES, Bridal Guide, Destination Weddings & Honeymoons, Eater, Urban Daddy, Huffington Post, amongst other blogs and digital influencers.

Image Credit: Daniela Velasco Gonzalez

Dana Cohen is a public relations professional based in New York City and Miami, and manages her own consulting company, Cohen PR.  With affiliates in Victoria, Vancouver, and a bilingual team in Miami, Cohen PR creates and builds stories and reputations – in print and online – throughout North America.

Cohen PR has worked with a variety of large and small-scale tourism clients and consumer brands, working alongside decision-makers as a trusted partner and extension of the team. We tailor our programs to every client’s needs covering every nook and cranny of communications, including but certainly not limited to public relations, crisis management, CSR initiatives, social media campaigns, talent management, corporate positioning, re-branding, experiential, advertising, web & SEO, influencer networks, internal communications and strategic planning, and we are as comfortable working with local teams as we are with overseeing with virtual ones.

We’ve watched clients turn to specialty agencies to handle each aspect of their communications program, assuming that’s what’s needed to have all their bases covered, but too many cooks in the kitchen don’t get the job done. The ideal scenario is calling upon one agency partner to oversee the entire process, delivering a 360° approach to ensure a client is fully supported and provided with creative and savvy solutions every step of the way.

Our workday isn’t defined by schedules but rather by results, and being on-call for our clients when and where they need us. We are not in the business of limiting our relationship to a piece of paper or scope of work, but in building long-lasting partnerships that yield measurable, sustainable results.